Last Updated on October 1, 2026
Looking for a change of pace? A new gig? A paid trip to paradise? Visit St. Pete-Clearwater (VisitSPC) is hiring three new executives for its newly created SPC-Suite, with 10-day destination-immersion assignments dedicated to exploring the people, places and experiences that embody the BEACH.CULTURE. in St. Pete-Clearwater and make it unlike anywhere else in Florida.
Applications are now open for:
- Chief Vibes Officer – responsible for conducting very serious field research across live music, nightlife, entertainment and wherever else the vibes lead.
- Chief Flavor Explorer – who will eat and drink their way through the destination’s culinary scene and call it research.
- Chief Sunset Curator – tasked with finding inspiration across world-class museums, hundreds of murals, colorful neighborhoods and plenty of Gulf sunsets.
The three executives will head to St. Pete-Clearwater this fall to experience BEACH.CULTURE. firsthand — VisitSPC’s new brand platform celebrating what happens when award-winning beaches meet art, cuisine, music, sports, extraordinary small-town communities and distinct personalities. That can mean discovering Greek culture along the historic sponge docks in Tarpon Springs, biking to a craft brewery in Dunedin, exploring St. Pete’s 13 walkable museums and more art per square mile than you’ll believe, dining at locals-only docks and MICHELIN-recommended restaurants or catching air while kiteboarding beneath the iconic Sunshine Skyway Bridge.
“Our new executives have the tough job of eating, drinking, exploring and soaking up St. Pete-Clearwater…and getting paid for it,” said Brian Lowack, president and CEO of Visit St. Pete-Clearwater. “It may sound like a vacation, but there’s real work to do. Getting to know our destination means experiencing it day in and day out, following what interests and surprises you and sharing those discoveries with others.”
St. Pete-Clearwater has long been known as the home of America’s Favorite Beaches, recognized around the world for its award-winning sugar-white sand. But part of what makes these beaches the best is the culture and experiences that surround them. Over the last five years, the percentage of visitors who, during their time in St. Pete-Clearwater, have taken part in biking activities, fishing, dining, visiting museums, enjoying the dynamic nightlife and those who have attended one or more of the destination’s marquee events has increased by double digits. And that is BEACH. CULTURE. The SPC-Suite will put that idea to the test: the beach may be part of travelers’ itineraries, but it’s far from the whole vacation.
Each SPC-Suite executive will capture and share the people, places and moments they encounter throughout their stay. The contract positions include a $10,000 contract fee, airfare and accommodations, plus VIP experiences.
This isn’t your typical executive search. The national recruitment campaign will extend well beyond Florida, with billboards in Times Square, a collaboration with workplace content creator Corporate Sween and other campaign elements bringing the SPC-Suite to life. Following their St. Pete-Clearwater assignments, the three executives may be tapped to take their newfound expertise on the road for a future out-of-market BEACH.CULTURE. activation.
“We could tell people there’s more to St. Pete-Clearwater than the beach, but we’d rather give them a reason to discover it for themselves,” said Steve Grimes, chief marketing officer of Visit St. Pete-Clearwater. “As for the ROI? A healthy case of FOMO is a good place to start.”
Think you have what it takes to join the SPC-Suite? Learn more about the three positions and apply at www.spcsuite.com.
About Visit St. Pete-Clearwater:
Beyond promises of sunshine and memories made in the sand, St. Pete-Clearwater delivers discovery far beyond the shoreline. Our award-winning sugar-sand beaches are world-class, but this experience lets you bask in so much more than endless sunshine. Explore scenic waterways, dive into MICHELIN Guide-rated cuisine that is more than a meal and immerse yourself in the perfect blend of beach town nostalgia brimming with art-lined avenues of energy, excitement and action throughout the year.
Shine a little brighter in St. Pete-Clearwater, where sunshine meets substance and immerse yourself in BEACH. CULTURE. Discover the adventures that await at www.VisitSPC.com.
