Last Updated on April 14, 2025
It’s laid-back, hippy-ish, and absolutely charming.
Sayulita is a small, vibrant beach town on Mexico’s Pacific Coast, located about 25 miles north of Puerto Vallarta.
The town has transformed from a once sleepy fishing village into a relaxed, easy-going hotspot known for its surf, bohemian vibe and colorful culture.
I was excited to spend a memorable day here on a recent visit to Riviera Nayarit, given the town is only 26 km (16 miles) from my home base of Secrets Bahia Mita Surf & Spa Resort. If you’re in Riviera Nayarit or Puerto Vallarta, don’t miss this sweet spot, designated as a Pueblo Mágico (Magic Town) by the Mexican government.
Surfers Paradise
Because the area has consistent waves, it’s considered a surfer’s paradise, especially for beginning and intermediate surfers. During my visit, the ocean was full of those hoping to catch a wave. As a result, you’ll find board rentals and surf schools everywhere.
More experienced surfers often head to the nearby beaches of Playa Carricitos or La Lancha for more challenging thrills. From the little ones to the senior citizens, you’ll find all ages here.
Boho Vibes and Artistic Energy
Five minutes in town, and the bohemian feel was more than evident. Think colorful wall murals, handmade crafts and barefoot street musicians. The cobblestone village also boasts art galleries, artisan shops and a strong presence of local and expat creatives who love calling Sayulita home.
One artist I spoke with said, “Making the move from the US to Sayulita was the best choice of my life. I love the people, the culture, the laid-back atmosphere, and the ocean totally inspires me. This represents true quality of life.”
Food and Drink
Sayulita has a great mix of traditional Mexican food, but seafood is definitely the winner here. The great part about dining in Sayulita is that you’ll find reasonable prices for the quality of offerings, and words of advice here, portions are generous, so, you may want to share.
Also, be aware that some restaurants are “cash only,” though most take credit cards. It’s wise to do your research in advance so you’re not surprised.
My group of travelers dined at Don Pedros for lunch, a restaurant that’s been open since 1994, and it came through in a big way supporting individual food allergies and food sensitivities of my group members.
Cocktails here are amazing, especially the creative margaritas and some favorite shared entrees that included various types of ceviche, fish tacos, chicken taquitos and steamed mussels.
Boutique Shops Abound
There’s no shortage of places to shop in Sayulita. Yes, you’ll find your typical tourist spots, but also a number of local places celebrating the culture of the region with clothing, shoes, handmade goods and other artistic creations. Don’t miss the Hippie Market, the open-air market offering handmade crafts, jewelry and local art.
Be sure to have cash on hand as some vendors and shops also run on a “cash only” basis. Both pesos and US dollars are accepted.
While in town, nab that perfect photo beneath the colorful flags on Calle Delfines (also known as Slap Street for the sounds the plastic flags make in the wind), right next to the main plaza.
Nature and Adventure
If you have extra time on your visit, Sayulita offers great adventures that will make your stay even more enjoyable.
Visitors can trek through the jungle to Playa Carricitos for a serene beach experience and stunning sunsets. Cerro del Mono (Monkey Mountain) offers panoramic views of the coastline and surrounding areas. If you’re into horseback riding, guided rides take visitors through the jungle or along the beach, available by booking local ranch tours from sites like Rancho Manuel.
Dolphin and Whale Watching
The biogeographic location of Sayulita makes it a whale watcher’s dream. Situated at the meeting point of the North Pacific Ocean and the entrance to the Sea of Cortez in the Bay of Banderas, Sayulita ensures a wide diversity of whale and dolphin spotting.
The main beach (playa principal) is one of the best places to spot bottlenose dolphins, often seen frolicking and jumping through the surf, feeding near Punta Sayulita or socializing in the main bay. Further out in the water, you’ll likely encounter the pantropical spotted dolphin or spinner dolphin, often found in large pods that can number over a hundred.
The magnificent humpback whale can be seen along the Nayarit coast from December through April, arriving to the region to breed and calf. Other species include the gray whale, Bryde’s whale, and the striking black and white massive Orca.
There are plenty of opportunities to spots whales just from the beaches, however, to see more species and numbers of whales and dolphins, visitors can book an all-day catamaran, trips which include snorkeling or scuba diving, biologist-led trips from Sayulita Beach, a boat trip which includes the amazingly picturesque Marieta islands or by hiring a fishing boat.
Depending on how much or how little time you have on your visit to Sayulita, it’s guaranteed you’ll fall in love with this hippy-chic Pueblo Magico town.
